Usage-based subscriptions.

Offer subscriptions that learn from your customers' usage patterns, eliminate product build up, and drive down churn.

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Proven to reduce subscription churn.

Instead of waiting for your customers to skip, make manual edits or cancel their subscriptions, Liminal calculates when to ship your customer's next order to ensure they always have the right amount of product.

Our features

Our white-labelled product sits on top of your existing stack.

Multiple integrations

Use alongside Shopify, Recharge Payments, Bold, Recurly & Big Commerce.

Flexible settings

Change parameters for each different product that you offer on subscription.

Event-driven service

Set up comms that complement existing flows in Klaviyo, Mailchimp and Vero.

Real-time analytics

Monitor impact on churn, LTV and payback period with our live analytics dashboard.

Set up in 5 minutes


Add Liminal with one click

Install the Liminal application
on your ecommerce platform with one click - no engineering time required.


Set parameters & design elements

Configure Liminal for each product on subscription, and add brand assets to white-labelled screens.


Turn on for target customers

Select customers at highest risk of cancellation and make smart updates to their orders.

A dedicated
support team

Our team has built software that has supercharged some of the fastest growing venture-backed consumer brands. Now, we're here to help you supercharge yours.

White-glove onboarding
Live engineering support
Ongoing feature releases

What our customers
say about us

Brands are already using Liminal to eliminate product build up and enable personalised subscriptions.

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We hadn't turned subscriptions on because we were concerned that they're not flexible enough, but we're really excited about our subscription offering with Liminal.

Skincare brand

Today, our customers are emailing us to cancel due to product build up - Liminal will  enable personalisation that we haven't had before.

Wellness brand

The Alpha is super impressive - it looks great, and the care the Liminal team have taken in getting us set up is noticeable.

Drinks brand

We're excited about the impact that Liminal can have on conversion to subscription. Our customers love the idea of additional flexibility.

Healthcare brand

Stay in touch.

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